Music Sunday

PUMA Hardchorus
covering Savage Garden - Truly Madly Deeply

 

I just discovered this video last week. It was made in honor of Valentine's Day by PUMA. PUMA wanted to create e-cards that futbol/soccer fans could send to their loved ones that would still reflect their manly-ness. The tagline for this campaign read, "They want to be in your arms. You want to be in the stands. What do you do when Valentine's Day falls on game day?" 

Even though this is an ad of sorts, I still think it is wonderfully done. For one thing, the men actually harmonize! My favorite part is the brief shot of the old man sitting at a table and singing along. This cover is FAR better then the original. It avoids the sappy feel of Savage Garden, and replaces it with machismo. It does make me wonder how much practice and how many takes this video required. Congrats PUMA!